Video production refers to the process of capturing moving images in sections, combining them and editing by a producer. The type of audience targeted and the size of production scale usually determine the type of video production resulting to varieties such as film production, event videos and marketing videos.
Video production starts with an idea which builds into a story which is put in writing as a script. There are three stages in video production which are; preproduction, production and post production and should be followed sequentially. The phase of video production where all the planning is done, requirements and time frame is determined is the preproduction phase. Production stage is the most involving as it deals with the actual capturing of the video contents. Postproduction phase deals with editing the video sections making sure that the sound effects and image resolutions properly done and organizing them in a way that they communicate to the intended audience.
It is the responsibility of a video producer to oversee the idea of video production, provide lighting, cameras, make-up artist and do the budget to eventually actualize video production. Government has legal rights that it has put in place such copy rights and video registration which the producer should adhere to for the video to be legalized. The producer should have it in mind that video production is a business which exists in very competitive environment in the entertainment industry and do all what it takes to perform best. Video production has greatly benefited from advanced technology in that recently it is easier and quicker to produce a video.
Video production requires an experienced producer to handle the undertakings involving the actors and video casting. The marketability of the f video is influenced by the ability of the producer to understand his audience for the video to be thrilling enough as well as broaden the scope of the targeted audience. Language is an key factor in video production for every audience to benefit and where two languages are involved the producer should translate using subtitles.
Producers should really focus on the means of marketing their video if they intend to make profit this involves putting in place strict copy right regulation to prevent other producers from plagiarizing the video and allowing viewers to rate their work. Use of videos has gained popularity in the modern society in that it is an easy way of passing information to the society and learning institution which is easily interpreted. Preservation of event memories, learning,entertainment and more so job opportunities can easily be achieved through video production. Video production is a way improving talents and hobbies of most young people such as acting, video shooting among others and through this they can raise money while still in school.